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After the unprecedented challenges of 2020, the Vienna Philharmonic’s New Year’s Concert promises to lift spirits worldwide with its joyous message of peace and goodwill and hope for the future. It will take place on 1 January 2021 at 11.15 am.

This 81th edition will be led by Italian conductor Riccardo Muti. Every year, a different conductor is honoured by the invitation to wield the baton at this annual tribute to the music of Johann Strauss, his family and his contemporaries.

Rolex has been the Exclusive Sponsor of the New Year’s Concert since 2009. A favourite on the arts calendar, it is watched by millions of people in more than 90 countries.

Furthermore, in 2021 Rolex will present six concerts with the Vienna Philharmonic: 10 May, Opera di Firenze (Florence); 11 May, Teatro alla Scala (Milan); 29 May, Kölner Philharmonie (Cologne); 3 June, DR Koncerthuset (Copenhagen) ; 18 June, the annual Summer Night Concert (Vienna); and 18 September, Sagrada Família (Barcelona). It is expected that the three concerts in Milan, Vienna and Barcelona will be televised in many countries.

Rolex’s long-term support for the arts dates back to the 1970s, when revered soprano Dame Kiri Te Kanawa became the brand’s first arts Testimonee. Since then, Rolex has developed long-term associations with the world’s most prestigious events, institutions and orchestras. In 2020, the brand launched a series of “Perpetual Music” concerts that took place in Italy, Germany and France to assist artists whose work and lives have been adversely affected by the pandemic. The concerts, which involved some 100 artists, were streamed on Medici.tv reaching hundreds of thousands of music lovers across the world.


The Vienna Philharmonic is widely acknowledged to be one of the world’s most esteemed orchestras, upholding the greatest traditions in classical music. Founded in 1842, with more than 175 years of artistic contribution, it is celebrated for its individuality and lustrous sound, as well as for its exacting standards, maintaining artistic integrity and communicating music’s humanitarian message across the world.

Rolex has been Exclusive Partner of the Philharmonic since 2008. This partnership, based on a shared commitment to the pursuit of excellence, has produced many musical collaborations of the highest calibre and reflects the company’s dedication to the arts and culture.


Rolex, a Swiss watch manufacture headquartered in Geneva, is recognized the world over for its expertise and the quality of its products. Its Oyster Perpetual and Cellini watches, all certified as Superlative Chronometers for their precision, performance and reliability, are symbols of excellence, elegance and prestige. The word “Perpetual” is inscribed on every Rolex Oyster. But more than just a word on a dial, it is a philosophy that embodies the company’s vision and values. Hans Wilsdorf, the founder of the company, instilled a notion of perpetual excellence that would drive the company forward. This led Rolex to pioneer the development of the wristwatch and numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism, invented in 1931. Rolex has registered over 500 patents in the course of its history. A truly integrated and independent manufacturing company, Rolex designs, develops and produces in-house the essential components of its watches, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Furthermore, Rolex is actively involved in supporting the arts and culture, sport and exploration, as well as those who are devising solutions to preserve the planet.




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